If your business has managed fine without a website so far, it’s easy to think you don’t need one. Building a business website costs time and money, but putting it off for too long could have a detrimental effect.
If you’re on the fence when it comes to building a website for your business, here are 4 signs your business needs a website.
1. Your business exists
It sounds silly, but it’s true! The internet is such a massive part of our culture today, not just when it comes to making purchases online. 85% of potential customers research online before buying a product or service.
How many customers have you missed out on because your business was literally invisible when they went online to look for the very thing you’re offering?
2. Customers ask where to find you
It’s 2020, and people expect that any company they do business with has some kind of web presence. Even if they already know about your company, a website is the easiest way to find your address or check your opening times before coming to your premises.
Customers today rarely want to call to find out that kind of information, or use an ancient phone book of all things! While you can list this basic information on free sites like Google or Yelp business listings, customers have more confidence that they can trust what they’re seeing on your own business website.
If you’ve been asked by at least one customer where they can find you online, it’s time to start building a business website so you can answer that question!
3. You keep reading about online marketing tactics
If you’ve ever spent any time reading articles or blogs for small business owners, you’ve definitely seen plenty of discussions about the value of search engine optimisation, social media marketing and content marketing. These are all tactics your competitors are probably already benefiting from, but they are things you can’t even begin to try until you have a website to promote.
Even more importantly, they tend to be more effective and provide a better return on investment (ROI) than other types of advertising. If you’re spending all your advertising money on physical advertising, you’re not getting the best bang for your buck.
4. You worry you’re going to become obsolete
The longer you wait, the more invisible you are to potential customers. Even previous customers might wonder if you’ve gone out of business if they can’t find you online. People really do take for granted in 2020 that a website is a necessary part of a business. If you don’t have one, it makes you look unprofessional and more importantly means people are less likely to take you seriously.
So stop procrastinating! You already knew by the time you started reading this post that it’s past time to get a website for your business! Make a commitment to your business, maintain its legacy and maybe even increase your profits in the years to come!
Get started with a business website by BitPix today!